When you have a website, only SEO strategies can make it visible to the target market. There are a lot of complexities involved in ranking high with the search engines. There are millions of websites competing to be on the first spot of the big search engines. The search engines have their algorithms that an SEO strategist needs to understand to create an action plan or a strategy that involves the on-page and off-page optimization. Proper SEO implementation evaluates every element of your website to make sure your site is search engine friendly and that the crawlers will index your pages fast.
There is a very tough competition going on between rival companies who are striving hard to be on the first page of Google for keywords with very high competition. These companies spend thousands of dollars each month to be on the first page of Google. Most clients do not know how many labor hours are involved in ranking high for competitive keywords. Keyword density is an important parameter to consider when trying to rank a website. It allows the SEO expert to utilize the keywords in the content correctly and in a manner that is not over-using the keywords. In calculation, you can define keyword density as the percentage of time you use a keyword or a phrase on a webpage that you compare to the total number of words that you have on the particular page.
Ideally, keyword density should not be more than 2% to 3% in 400 to 600-word content. However, most people use the keyword at a higher frequency as per their requirements. The calculation for this is simple; for example, if in an article of 1000 words, the keyword is in the web article for 100 times the density of the keyword is 10%.
So what is the correct keyword density without flooding the content with keywords that may trigger the search engines to throw the website at the last pages? You need to plan your content, the budget of creating the content, the type of service, product or business your site is providing and precisely the time frame you have for the proper implementation of the keywords. In general, using 5 to 8 keywords targeting the search volume of 100+ monthly is a good start for most small to midsize business for their SEO implementation.
Using the proper keyword density is crucial today with important search engines like Google more focus on quality keywords, rather than clustering of keywords to rank the website. In face those websites that do not keep track of the keyword density risk falling in categories of online content that is using keyword stuffing strategy that can lead to penalization from big search engines like Google.
Google now focuses more on relevance when ranking the websites, and keyword density is one of the elements that define the relevancy of the content. The Google algorithm looks into the material and checks for clues to see what the content is and where to put it in search engine ranking. The proper keyword density will allow the search engine to determine the credibility of the information and thus ranking it higher.
When you work with the SEO services, they will specifically take time to determine the keywords to use in the webpage and the keyword density to follow to make sure the website content remains legit to Google scanning. With quality content using the right keyword and in the correct frequency, it is just a matter of time when the website starts to give the result, and you notice it crawling up the search engine results.